marketing strategy

Our research potential covers the following scientific areas:

• International trade
• Polish foreign trade policy
• Customs policy
• Internationalisation of enterprises
• Competitiveness of business entities and industries 
• Marketing aspects in building competitiveness of companies
• Communication and negotiations in international business
• Risk and insurance in foreign trade
• Foreign trade payments
• Foreign trade financing instruments

The following main research trends can be distinguished in our scientific activities and endeavors: