SEJ482 SOCIAL MARKETING INNOVATION

Submitted by francisco.grimaldi on Wed, 08/26/2020 - 09:26
University
University of Cadiz
Faculty/school/department
FAC. CC. SOCIALES Y DE LA COMUNICACION
Size of the team
number of researchers number of supporting staff number of PhD students
14
0
0
PI
PI name
SERRANO DOMINGUEZ CESAR
PI email
cesar.serrano@uca.es
PI bio

Professor at the University of Cadiz since 1996. Doctor by the University of Cádiz in 2003. He has worked in research lines related to distribution, product management or digitalization and consumption. He has directed or participated in research projects and teaching innovation nationally, in the European Union and internationally, in the European Union, Latin America and North Africa. He has been a guest lecturer in several European and Latin American universities. Author and co-author of books, book chapters, articles and communications in national and international conferences.

Contact person and e-mail
Contact person
SERRANO DOMINGUEZ CESAR
Contact person e-mail
cesar.serrano@uca.es
Short description of research profile

Food Marketing
Digital Marketing
Social Markating
Socioenvironmental marketing
Emerging modes of tourism
Digital society and purchasing and consumer behaviour
Tourism

Research area
SOCIAL SCIENCES » Media and communication
Publications

Representative publications

El estudio de la comunicación interna en el contexto del grado de publicidad y RR PP de la universidad de Cádiz Marín Dueñas, Pedro Pablo Marin, PP (2016), "El estudio de la comunicación interna en el contexto del grado de publicidad y RR PP de la universidad de Cádiz", Historia y Comunicación Social, vol 18, nº 1, p. 97-108  
Halal tourism: literature review and experts' view Vargas-Sanchez, Alfonso; Moral-Moral, Maria  
Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology Muñoz-Leiva, Francisco; Hernandez, Janet; Gómez, Diego https://doi.org/10.1016/j.physbeh.2018.03.002
Perceptions of plain cigarette packaging among smokers and non-smokers in Andalusia (Spain) Lacave-Garcia, María Blanca; Rey-Pino, Juan Miguel; Gallopel-, Karine; Moodie, Crawford; https://doi.org/10.1016/j.gaceta.2018.04.009
Relación entre los beneficios y la obtención de engagement de los usuarios en la comunicación de las redes sociales del sector hotelero Sánchez Jiménez, Miguel Ángel; Fernandez-Alles, Mª Teresa; Mier-Teran-Franco, Juan Jose https://doi.org/10.15198/seeci.2019.48.125-148

Link to extended list of publication

https://sej482.uca.es/publicaciones-en-revistas/
Technology Expertise

The activity of the group has been focused on the consolidation of its main lines of research, related to tourism, social marketing, agro-food and digital society.
Recently, new PhD members have joined the group and are starting to develop their research activity in some of these lines.
The group has grown in participation in research projects, OTRI contracts and publications, forming work teams aimed at consolidating the group's lines of research.
The objectives for the future in the group are focused on improving the quality of the publications and projects in which its members participate, and on improving the scientific infrastructures and tools for use by the members of the group, aspects in which the resources of the group will have preference. In this sense, we consider that institutional support is fundamental to efficiently guide the actions that help these improvements.