Food Marketing
Digital Marketing
Social Markating
Socioenvironmental marketing
Emerging modes of tourism
Digital society and purchasing and consumer behaviour
Tourism
The activity of the group has been focused on the consolidation of its main lines of research, related to tourism, social marketing, agro-food and digital society.
Recently, new PhD members have joined the group and are starting to develop their research activity in some of these lines.
The group has grown in participation in research projects, OTRI contracts and publications, forming work teams aimed at consolidating the group's lines of research.
The objectives for the future in the group are focused on improving the quality of the publications and projects in which its members participate, and on improving the scientific infrastructures and tools for use by the members of the group, aspects in which the resources of the group will have preference. In this sense, we consider that institutional support is fundamental to efficiently guide the actions that help these improvements.