Media and communication

Contemporary media discourse stands out due to function of texts and characteristics of communication situation in which its efficiency and effectiveness becomes the most important. All language choices in communication are subordinated to shaping the public opinion: impact on the recipient, his/her attitude, evaluation, interests, world view. Pragmatic approach to particular examples of language usage allows to evaluate them in terms of their adequacy to situation and statement aesthetics as well as effectiveness of the act of communication.

1. Defining the process of political communication. 2. Development of research on political communication in selected countries (mainly Poland and Russia). 3. Study of the genres of political statements. 4. Polish and Russian political imagery. 5. Internet - a new plane of political communication. 6. The role of the media in political communication - mediatisation of election campaigns, contemporary electoral communication. The role of pseudo-events in running an election campaign. Analysis of selected election campaigns in Poland and Russia. 7.