innovation marketing

The research activity of the Agri-Food Economics Group focuses above all on the following main areas:

- economic, social and environmental sustainability of the agri-food system,

- quality and technological innovation of agri-food products,

- consumer behavior,

The reputation of Marketing Department rests on achievements in three basic areas of activity: education, research and relations with business practice.

The researchers have been participating in numerous international projects, foreign workshops, trainings and Erasmus+ Programme with a module of Staff Mobility for Teaching for many years.

Ongoing scientific researches led by Marketing Department are as follows: